Targeting contractors, builders, specialty distributors, LBMs, and GSDs, the Brand Experience Center serves as a key tool for relationship-building and sales for both new prospects and existing customers.
LEAD DESIGNER
DEFINING THE SCOPE
DISCOVERY WORKSHOPS
ARCHITECTURE & WIREFRAMES
ADAPTING TO AN EXISTING DESIGN SYSTEM
3D MODELING & ANIMATION
CRAFTING THE DESIGN
90%
Of visitors rated their experience as 'excellent'
50%
Increase in brand recall among visitors
ROCKWOOL North America aimed to establish a Brand Experience Center at their new Ranson, West Virginia facility. We created a cohesive and engaging brand environment, featuring both interactive and static displays that effectively communicate the unique benefits and applications of stone wool insulation.
THE
SEVEN
STRENGTHS
ROCKWOOL's distinction lies in its leadership in stone wool insulation, boasting their 7 strengths of stone, fire resistance, thermal properties, acoustics, robustness, aesthetics, water resistance, and circularity. These strengths position ROCKWOOL as a superior choice in the insulation market.
The physical space
Our vision for the ROCKWOOL Brand Experience Center was brought to life through a strategic partnership with Acer Exhibits and Events, experts in exhibit construction and event staging. This collaboration was pivotal in transforming our conceptual designs into a tangible reality.
INTERACTIVE
DIGITAL
DISPLAYS
We designed for interactive digital touchscreen experiences, strategically placed throughout the exhibit. These state-of-the-art digital interfaces were designed to engage visitors in a dynamic and intuitive way, enhancing the overall learning and exploration process.
The backrock
Cinema 4D played a pivotal role, particularly in crafting an abstract, animated rocky background and other 3D elements. This powerful tool allowed us to develop highly detailed and visually striking animations that resonated with the core qualities of ROCKWOOL's products.
Success
The success of the ROCKWOOL Brand Experience Center in achieving its goals but demonstrates the power of integrating innovative design with strategic marketing objectives. The center has set a new benchmark in brand experience, effectively conveying the unique advantages of ROCKWOOL's products to a diverse audience.
90%
Of visitors rated their experience as 'excellent'
50%