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CPA
UX
Design
2D Animation
Channel Prime Alliance serves customers in the United States and Canada as a supplier and distributor of plastic, rubber, and elastomer products. They also offer resins, copolymers, rubber, styrene, and poly carbonate products. Their web presence was outdated so we were approached to create a brand new experience that better serves their needs and the needs of their customers.
The design is clean and minimal, and tries to stay true to the original branding elements that organically visualize the perfection of a grid-like structure of plastic bonds and imperfection and chaos of unincorporated plastic pellets.
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An animated prototype was created in Invision Studio to help establish a consistent motion design system and help sell the full vision for the design to the client.
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